# Packrell > Packrell, Inc. is an American data analytics and technology startup founded on September 9, 2026, in Winter Park, Florida. Packrell turns everyday business data, from foot traffic to sales patterns, into clear direction on where to grow. Its sensors count people anonymously and never identify them. Packrell is currently beta-testing with businesses across Central Florida. ## Key facts - Legal name: Packrell, Inc. - Founded: September 9, 2026, in Winter Park, Florida, USA - Founder: Mason Hood - Service area: Central Florida (beta) - Contact: hello@packrell.com - Website: https://packrell.vercel.app/ - Slogan: Anonymous by design. - Mission: Give every business, not just the big chains, the kind of insight that used to take a data team to produce. - Hardware: Packrell provides, installs, and manages all sensors. Businesses do not need to supply cameras or equipment. - Privacy: No facial recognition. Video is processed on a device inside the business. Only anonymous counts and heatmaps leave the building. No footage is stored or sold. ## Services - Foot traffic analytics: Sensors provided, installed, and managed by Packrell count visitors, map where they go, and measure how long they stay, producing heatmaps of busy zones and times. - Sales pattern analysis: Connects sales data to floor activity to show which areas turn visits into purchases, which hours pay off, and where interest is not becoming revenue. - Custom data solutions: Dashboards, reports, and tools built around the numbers that matter to each business, using machine learning where it helps. - Growth strategy: Identifies stress points and opportunities, then helps plan staffing, layout, and resources around them. ## Who Packrell serves - Car dealerships: see which parts of the lot get browsed and when, so salespeople meet buyers where they are. - Showrooms: furniture, appliance, and home stores that want to know which displays draw a crowd. - Retail stores and malls: staffing, layout, and promotions based on how shoppers actually move. - Events and trade shows: find a booth's busiest hours and send the team at the right time. - Gyms, venues, and campuses: understand peak times and crowded areas to plan staff and space. ## How it works 1. Walkthrough: Packrell visits the space, learns the business's goals, and decides what's worth measuring. 2. Setup: Packrell provides and installs small, discreet sensors and manages them. No construction and no disruption. 3. Insight: A dashboard shows traffic, hot zones, peak hours, and how they line up with sales, updated as it happens. 4. Action: Regular sessions turn the numbers into decisions about staffing, layout, and hours. ## Frequently asked questions ### Do you record my customers' faces? No. We detect that a person is present and where they move, never who they are. Video is processed on-site, and only anonymous counts leave your building. ### Do you store video footage? No. Video is analyzed on the device in your building. We don't keep it, and we never sell your data or your customers' data. ### How will my customers know? We help you put up clear signage telling customers plainly that anonymous traffic counting is in use. Read our privacy commitment. ### Do I need to buy cameras or equipment? No. Packrell provides, installs, and manages all of the sensors. You don't need to supply anything. ### Who maintains the sensors? We do. Packrell manages the sensors from day one, so there's nothing for your team to set up, update, or fix. ### How long does setup take? It depends on the size and layout of your space. We'll give you a clear timeline during your free walkthrough. Either way, there's no big construction and no disruption to your day. ### What does it cost? Pricing depends on your space and which services you need, and it's built to make sense for one location, not just five hundred. Contact us for a quote. ### Where does Packrell operate? We're currently beta-testing with businesses across Central Florida, based out of Winter Park. If you're outside the area, reach out anyway and we'll let you know when we get to you. ### What does it mean to be a beta partner? You work directly with our team. We handle setup in person, check in with you regularly, and use your feedback to shape what we build next. ### Can I try it first? Yes. We offer a pilot so you can see real results in your own space before committing. ### How do I join the beta? Book a free walkthrough. We'll visit your space, learn your goals, and see whether a pilot makes sense. Get started. ### What kind of results can I expect? You'll see your busiest zones, peak hours, and how traffic lines up with sales. From there, we help you act on it, whether that means moving staff, rearranging displays, or changing hours. ### Do I have to figure out the data myself? No. You get direction on what to do next, not a dashboard you have to decode. We sit down with you regularly to turn the numbers into moves. ## Pages - [Home](https://packrell.vercel.app/): Overview, live demo dashboard, and beta program - [Services](https://packrell.vercel.app/services): Foot traffic analytics, sales pattern analysis, custom data solutions, growth strategy - [Who we serve](https://packrell.vercel.app/industries): Industries and the questions Packrell answers for each - [Privacy commitment](https://packrell.vercel.app/privacy): How anonymous counting works and what Packrell never does - [About](https://packrell.vercel.app/about): Company story, mission, and name origin - [FAQ](https://packrell.vercel.app/faq): Privacy, setup, cost, beta program, and results - [Contact](https://packrell.vercel.app/contact): Book a free walkthrough - [Privacy Policy](https://packrell.vercel.app/privacy-policy) - [Terms of Use](https://packrell.vercel.app/terms)